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Direct linkLee, Seung Hwan; Hoffman, K. Douglas; Chowdhury, Shahin A.; Sergueeva, Ksenia – Marketing Education Review, 2018
In this exercise, students were asked to devise a guerilla marketing campaign that achieved the four primary goals of guerilla marketing: message, unconventionality, hedonics, and value. Students documented their guerilla marketing event (via a video documentary) and discussed how they achieved their four objectives using the concepts and theories…
Descriptors: Documentaries, Video Technology, Marketing, Active Learning
Mavroudi, Elizabeth; Jons, Heike – Journal of Geography in Higher Education, 2011
This paper critically reviews the use of video documentaries in the assessment of human geography field courses. It aims to contribute to recent debates about the role of visual methods for developing active and deep learning in student-centred teaching. Based on four days of group work in Crete, 30 third-year students produced individual…
Descriptors: Foreign Countries, Video Technology, Human Geography, Documentaries
