This media literacy article introduces a questioning framework for analyzing screen media with students and provides an example analysis of two contemporary commercials. Investigating screen conventions can help students understand the persuasive functions of commercials, as well as how the unique sensory experience of screen viewing affects how…

Portrayals of fathers in the mass media influence parents' views of the importance of fathers to the well-being of children and of fathers' competence as parents. Awareness of how these portrayals influence parents is crucial to the effectiveness of professionals as they seek to improve child well-being through their work with parents,…

The mass media are an essential constituent in the construction of a nation's and an individual's self-image. Whether people like and know it or not, from early childhood on people are surrounded by media images and messages that to a great extent shape their perception and understanding of the world as well as contribute to their identity…

As television transitions from analog to digital, questions arise as to how to best meet the needs of children. What are the potential benefits of digital television? How can the technology be used to serve children and families, while at the same time protect them from possible harm? The transition to digital television offers a unique…

Funding shortfalls in education and commercialism have given rise to vendor-created curricula. Too often values are imposed on young minds, and some vendors have tended to be more concerned with their products and services than with student learning. The rise in popularity of the Channel One in-school news program has set off a nationwide…

Examines the role of television in media education and investigates methodological and organizational principles adduced for the study of media during Mediamix, a weekly television program for 10- to 14-year olds shown on TV Malta. Results of an evaluation of the series, including surveys of viewers and teachers, are reported. (Contains 23…

This report identifies some of the different forms that in-school commercialism takes, from outright advertising in school hallways to sponsored educational materials that often contain brand-name plugs and biased messages. It examines the reasons why corporations and other commercial organizations are interested in marketing to kids in the…