Descriptor
| Affective Behavior | 1 |
| Affective Measures | 1 |
| Audiovisual Aids | 1 |
| Cognitive Measurement | 1 |
| Comparative Analysis | 1 |
| Instructional Materials | 1 |
| Media Research | 1 |
| Semantic Differential | 1 |
| Tape Recordings | 1 |
| Videotape Recordings | 1 |
Source
| Journal of Educational… | 1 |
Author
| Machula, Ruth Stroud | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
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Peer reviewedMachula, Ruth Stroud – Journal of Educational Technology Systems, 1978
An experiment to determine if different affective responses would result from exposure to three different forms of media presenting the same content used a semantic differential to measure affective response, and an objective test to measure cognitive learning. Analysis of covariance indicated significantly less learning for audiotaped version of…
Descriptors: Affective Behavior, Affective Measures, Audiovisual Aids, Cognitive Measurement
