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Stefanie Beninger; Alex Reppel; Julie Stanton; Forrest Watson – Journal of Marketing Education, 2025
The emergence of generative AI (GenAI) has illustrated that higher education needs to adapt to the technology. Its speed of evolution requires that we adequately prepare students for an ever-changing landscape. Toward achieving that aim, we draw on the concept of interpretive flexibility, where the interpretations, uses, and outcomes of a new…
Descriptors: Business Education, Marketing, Artificial Intelligence, Computer Software
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Wesley F. Reinhart; Reed Williams; Ryan Solnosky; R. Allen Kimel; Rebecca Napolitano – Advances in Engineering Education, 2025
Data science has become an increasingly popular topic among engineering students and practitioners as high-profile engineering applications of machine learning and artificial intelligence continue to make headlines. Companies in engineering domains are placing a growing emphasis on hiring engineers who can extract insights and create value from…
Descriptors: Engineering Education, Statistics Education, Education Work Relationship, Artificial Intelligence
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B. J. Condrey – International Journal of Christianity & Education, 2024
Educators throughout the world are deeply concerned about what ChatGPT means for education. I argue that Christian educators must avoid extreme reactions and fulfill three key roles to remain focused on students' holistic formation: (1) casting a moral vision of truthfulness; (2) evaluating curricula, syllabi, and formal assessments while also…
Descriptors: Christianity, Religious Education, Moral Development, Artificial Intelligence
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Victor A. Barger; Pavan Rao Chennamaneni; Andrew J. Dahl; James W. Peltier – Marketing Education Review, 2025
The rapid rise of artificial intelligence (AI) presents both challenges and opportunities for marketing educators. This paper outlines a transformative process undertaken by our department to integrate AI across the marketing curriculum. We detail a strategic shift from initial resistance to acceptance, resulting in the successful integration of…
Descriptors: Business Education, Marketing, Artificial Intelligence, Teaching Methods
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Lionel Mew; William H. Money – Information Systems Education Journal, 2024
Since it was released on November 30, 2022, ChatGPT has offered numerous opportunities for higher education professors to improve their course offerings. However, not all information provided by the application is accurate. The application has been known to yield highly inaccurate information with high confidence. Yet, with that knowledge, ChatGPT…
Descriptors: Artificial Intelligence, Computer Software, Technology Uses in Education, Library Research
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Yi-Ping Wu; Hui-Hsien Feng; Bo-Ren Mau – Interpreter and Translator Trainer, 2025
Corpus analysis methods have been widely employed in literary translation research by numerous scholars. However, their integration into literary translation training has yet to be developed. With the advancement of AI technology, this paper explores the potential of employing AI-enhanced corpus text analysis and text mining techniques in this…
Descriptors: Translation, Computer Software, Comparative Analysis, Language Styles
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Precup, Radu-Emil; Hedrea, Elena-Lorena; Roman, Raul-Cristian; Petriu, Emil M.; Szedlak-Stinean, Alexandra-Iulia; Bojan-Dragos, Claudia-Adina – IEEE Transactions on Education, 2021
This article proposes an approach based on experiments to teach optimization technique (OT) courses in the Systems Engineering curricula at undergraduate level. Artificial intelligence techniques in terms of nature-inspired optimization algorithms and neural networks are inserted in the lecture and laboratory parts of the syllabus. The experiments…
Descriptors: Engineering Education, Teaching Methods, Systems Approach, Undergraduate Students
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Elbeck, Matt – e-Journal of Business Education and Scholarship of Teaching, 2018
This paper explores the likely influence of the rapidly evolving market disruptors of cognitive computing (to mimic the human brain) and robotics to the marketing educator. A review of the literature suggests inroads in the K-12 area, though sparse when higher education is addressed. This is followed with insights on whether students grasp the…
Descriptors: Marketing, Business Administration Education, Employment Opportunities, Artificial Intelligence
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Seymoens, Tom; Van Audenhove, Leo; Van den Broeck, Wendy; Mariën, Ilse – Journal of Media Literacy Education, 2020
This paper presents "the DataBuzz Project." "DataBuzz" is a high-tech, mobile educational lab, which is housed in a 13-meter electric bus. Its specific goal is to increase the data literacy of different segments of society in the Brussels region through inclusive and participatory games and workshops. In this paper, we will…
Descriptors: Data Analysis, Literacy, Program Descriptions, Laboratories