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Pearson, Erin – College Teaching, 2022
Helping students recognize the value of humanistic inquiry can be challenging, especially in required courses. This essay presents a solution: an assignment in which students were asked to pitch one of the required readings to Netflix for adaptation. Through close readings of student responses and an analysis of the "so what" component…
Descriptors: Skill Development, Assignments, Public Speaking, Literary Criticism
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McDonald, Robert E.; Derby, Joseph M. – Marketing Education Review, 2015
Recruiters seek candidates with certain business skills that are not developed in the typical lecture-based classroom. Instead, active-learning techniques have been shown to be effective in honing these skills. One skill that is particularly important in sales careers is the ability to make a powerful and effective presentation. To help students…
Descriptors: Undergraduate Students, Sales Occupations, Business Administration Education, Active Learning