The effect of an imagery cue and an attention-directing strategy within the context of a microcomputer learning environment was studied using 180 Ohio State University freshmen. The environment provided both self-paced and externally paced instruction. It appears that the attention strategy and embedding of an imagery cue increased students'…

As the number of World Wide Web sites continues to grow at an explosive rate, the need for design guidelines also increases. Although there are a number of resources that provide guidance on structure and content, few address the motivational aspects of Web sites. The Website Motivational Analysis Checklist (WebMAC) was developed to help diagnose…