Undergraduate biomedical engineering programs are better preparing students to enter industry; however, some positions and sectors expect students to enter with a higher level degree. As an alternative to research-focused graduate programs, Specialized Master's Programs (SMPs) cater to students with a variety of educational backgrounds and focus…

The authors examined factors associated with membership of university graduates in the dues-based alumni association of their alma mater. Logistic regression was used to analyze variables that came from survey responses and from an existing database. All participants had attended a public doctoral-granting research university in the South.…

Approximately five years ago, the University of Mary Hardin-Baylor added a unique, practical work experience requirement to the customary graduation requirements for an undergraduate business degree. This paper examines the perceived value of this requirement from the perspective of the students (now alumni) who have been subject to the…

E-mail is seen as an inexpensive, fast way to communicate with university constituencies, especially alumni. The next logical stage for the use of this Internet technology is the development and evaluation of permission based e-mail (PBE) campaigns. In this paper, we directly examine recipient evaluation of PBE in the context of a university…

When events or circumstances (war, conversion to coeducation, class size) have disrupted college class cohesiveness or alumni identification with a class or institution, creative planning can bring them back to campus. Segmentation into interest groups may also unite alumni with each other and the institution. (MSE)

In the competitive marketplace of higher education, colleges and university leaders increasingly rely on the influence and service of their alumni to further institutional goals. Because of their demonstrated financial commitment to the institution, alumni donors are often enlisted to serve important roles as volunteers and political advocates.…

Development and application of the Educational Institution Image Instrument, designed to assess alumni perceptions of a higher education institution, is chronicled. Results showed it is a highly reliable scale containing five significant and interpretable subdimensions when applied to a random alumni sample. Implications for image measurement and…