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Bailey, George – 1995
The purpose of this report is to identify changes in the radio environment, especially those which affect public radio's ability to compete. In Boston and other markets around the country, most formats have subdivided into targeted niches. The effect has been to even out station shares, so that rather than trying to reach mass audiences,…
Descriptors: Audience Analysis, Change, Competition, Futures (of Society)
Peer reviewed Peer reviewed
Mifsud, Joseph – Journal of Educational Television, 1994
Examines the role of television in media education and investigates methodological and organizational principles adduced for the study of media during Mediamix, a weekly television program for 10- to 14-year olds shown on TV Malta. Results of an evaluation of the series, including surveys of viewers and teachers, are reported. (Contains 23…
Descriptors: Adolescents, Advertising, Audience Analysis, Childrens Television