Descriptor
| Behavior Change | 1 |
| Broadcast Industry | 1 |
| Case Studies | 1 |
| Communication Research | 1 |
| Figurative Language | 1 |
| Humor | 1 |
| Mass Media Role | 1 |
| Media Research | 1 |
| Public Opinion | 1 |
Source
Author
| Swanson, D. J. | 1 |
Publication Type
| Reports - Evaluative | 1 |
| Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textSwanson, D. J. – 1996
On a daily basis, American television and radio audiences are subjected to a stream of broadcast Public Service Announcements (PSAs), each promoting "some kind of social or economic action deemed beneficial" (Stridsberg, 1977). Often, these announcements employ humor as a presentational device to help stimulate the behavioral change…
Descriptors: Behavior Change, Broadcast Industry, Case Studies, Communication Research
