The authors discuss a curriculum integration effort that a school of business piloted recently. This effort was aimed at integrating the core functions (finance, marketing, management, and operations) so that undergraduate students would better appreciate the full impact of functional decisions on each other and in achieving the corporation's…

For students, the early years at universities can be discouraging as they may face large classes, limited interaction with instructors, and a disconnection between the scholarly experience they might have expected to encounter and that which they in fact endure. In this article the authors describe a case study project (CSP) designed specifically…