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Conjoint Analysis: A Tool for Designing Degree Programs.
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Martin, John; Moore, Thomas E. – Journal of Marketing for Higher Education, 1993
Conjoint analysis, commonly used in product development, was used to determine the graduate education needs and program preferences of business administration graduates. Results suggest an accelerated and abbreviated Master's in Business Administration would be preferred to an master's degree, without detracting from existing programs or being…
Descriptors: Acceleration (Education), Business Administration Education, College Curriculum, Educational Needs
The MBA: Is the UK Version Better?
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Weymes, Ed – Journal of Marketing for Higher Education, 1996
A study compared content of Master's in Business Administration (MBA) curricula of 24 American institutions and 23 British institutions. Factors analyzed included program length and structure, class size, required core classes, academic course content, and program uniqueness. While British and American programs were similar, American programs…
Descriptors: Business Administration Education, Class Size, College Administration, Comparative Education