This article explores the value of using embedding to extend the notion of first exposure learning in flipped classroom practices. It describes a preclass assignment for a meeting and negotiation skills course, in which students are instructed to observe an authentic business meeting, interview participants of the meeting, photograph the…

Business and professional communicators increasingly rely on visual thinking and design strategies to create effective messages. The workplace need for such thinking, however, is not readily accommodated in current pedagogy. A long-running study abroad short course for American students taught in London provides a model for meeting this need.…

Our assessment research suggests that quantitative business courses that rely primarily on algorithmic problem solving may not produce the deep learning required for addressing real-world business problems. This article illustrates a strategy, supported by recent learning theory, for promoting deep learning by moving students gradually from…

Twenty-first century organizations are increasingly becoming global information networks where the emphasis on written communication is growing exponentially. Effective writing skills are becoming more essential to workplace success and thus a central focus in business programs across the country. This article addresses writing issues in business…

This study contributes to scant empirical investigation of peer critique of writing among heterogeneously grouped native and nonnative speakers of English, now commonplace in higher education. This mixed-methods study investigated the use of directed peer review to improve writing among graduate students, the majority of whom were nonnative…

The authors discuss the effectiveness of the Quality School model and active learning in an undergraduate classroom setting. They compare performance levels of students in two course sections of Principles of Macroeconomics and two sections of Managerial Communications. Students are given an opportunity to help shape the structure of the…

Many people have considered purchasing a tablet device, such as an iPad, Kindle, or Nook, for personal use, yet how many have considered adopting this new technology as a pedagogical tool in the classroom? This article reports on the adoption and use of Kindle eBooks on the campus during the Spring 2010 semester. The authors report on how the…

A significant problem for practitioners of technical communication is to gain the skills to compete in a global, multicultural work environment. Instructors of technical communication can provide future practitioners with the tools to compete and excel in this global environment by introducing heuristics of cultural dimensions into the…

The narrative concepts of the implied author and implied reader elucidate how business texts represent writers and readers. It is important, though, to distinguish carefully between writers' "implications" and readers' "inferences." Instructors should contrast implied versus inferred writers and readers, provide multiple ways to comprehend these…

Presents an overview of research and unanswered questions related to gender issues in technical communication. Addresses the consequences of the feminization of technical communication, research on gender differences in technical communication, and the means for encouraging a more gender-balanced view of business and industry. (SR)