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Direct linkKim, Dae-Hee; Hettche, Matt; Spiller, Lisa – Marketing Education Review, 2019
To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…
Descriptors: Marketing, Cognitive Style, Certification, Undergraduate Students
Download full textTaber, Brian J.; Luzzo, Darrell Anthony – 1999
DISCOVER is the computer-assisted career guidance program of the American College Testing Program. A comprehensive review of research on the effectiveness of DISCOVER found that it increases users' vocational identity, level of career development, and career decision-making self-efficacy. Somewhat mixed findings emerged regarding the effectiveness…
Descriptors: Adults, Career Development, Career Guidance, College Students
