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Greenwood, Vanessa Elaine – 1995
As part of a larger study, this study provided a critical-interpretive perspective of Whittle Communications' Channel One programming, a microcosm of the growing national trend of commercialism in public schools. Several board meetings held at the East Side Union High School District, San Jose, California, generated the discourse for analysis. A…
Descriptors: Commercial Television, Discourse Analysis, High Schools, Language Role
Craig, J. Robert; Smith, B. R. – 1995
A study examined the effects of the Children's Television Act of 1990 on television stations' freedom to schedule programs. Subjects were programming directors responsible for scheduling children's blocks in the Flint-Saginaw-Bay City, Michigan, TV market, the nation's 60th largest. The four program directors, whose stations were major network…
Descriptors: Audience Awareness, Case Studies, Childrens Television, Commercial Television
Peer reviewed Peer reviewed
Banks, David A.; Ledford, Bruce R. – International Journal of Instructional Media, 1994
Funding shortfalls in education and commercialism have given rise to vendor-created curricula. Too often values are imposed on young minds, and some vendors have tended to be more concerned with their products and services than with student learning. The rise in popularity of the Channel One in-school news program has set off a nationwide…
Descriptors: Advertising, Commercial Television, Economic Factors, Educational Resources