Radio broadcasting offers a unique opportunity to reach the public and facilitate their entertainment and education. In this vein, a series of high profile lectures in honour of Sir John Reith was initiated by the BBC in 1948 as a way of introducing the public to some of the greatest scientists of the age, enabling such thinkers to spread a…

Examines television news programs as media for discovering diversity. Discusses television as a means of information and communication, its role in the creation of public opinion, its inability to permit understanding, and the need for empirical research to assess its influence on cognitive processes. (AEF)