Neoliberal ideology compels people to develop language skills as human capital. As English is considered to be the most useful language for global communication, learning, and teaching, English has been promoted in many countries. However, the belief that English connects people from diverse linguistic backgrounds in a borderless society…

A discussion of Arab-American business communication problems criticizes current Arabic instruction and argues that, if Western commercial interests are to participate in the Arab market, they must understand Arab interest in educating their own citizens to decrease dependency on foreigners and depend less on Arabs' knowledge of English. (MSE)

Two essays discuss the need for improved international transfer of scientific and technical information and propose the international language Esperanto for that purpose. "The Role of Esperanto" by Ouyang Wendao suggests that the burden of time and energy spent in translating scientific literature quickly and well and the difficulties of…

The concept of technology transfer (the application of knowledge) and E. M. Rogers and D. K. Bhowmik's (1970) heterophily-homophily distinction is used to help better understand and offer ways to deal with the negative reactions of undergraduates toward foreign teaching assistants (TAs) in U.S. universities. While it is important for foreign TAs…

Discussion of the culturally diverse college student population focuses on how teacher understanding of that diversity (in which the students are experts), and on how it can inform the classroom culture can help defuse tensions and become a source for teaching. Dynamics of the culturally and linguistically diverse classroom are outlined and…

Students from different cultures follow differing norms for communication, affecting the classroom and students' grades. Such patterns are found in class discussions, question-and-answer sessions, small-group interactions (issues include cooperation, structure, competition, and gender), and formal class presentations. While no single teaching…

A study explored the issues of cultural identity and interaction in public health discourse concerning Acquired Immune Deficiency Syndrome (AIDS) in Hong Kong's multilingual, multicultural social context. Twenty public service announcements (PSAs) concerning AIDS awareness televised in both English and Cantonese in Hong Kong from 1987 to 1994 were…