Examines direct mailing included in a nationally publicized court case. Articulates how the use of particular genre-based, rhetorical and linguistic strategies in these mailing construct reader identity. Argues that the documents use you-attitude to construct the identity of the reader as winner and to establish the reader's identity as the…

Examines in-house documentation situations in which software manual writers and project managers intersect the manual writing project with ongoing organizational dynamics. Analyses two strategies that in-house writers need for project management: conducting contextual audience analyses and acting as liaisons in their workplaces. (KEH)