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Peer reviewedBryan, Glenn A.; Whipple, Thomas W. – Journal of Higher Education, 1995
A pricing model is offered, based on retention of current students, that colleges can use to determine appropriate tuition. A computer-based model that quantifies the relationship between tuition elasticity and projected net return to the college was developed and applied to determine an appropriate tuition rate for a small, private liberal arts…
Descriptors: College Administration, Computer Oriented Programs, Cost Effectiveness, Economic Climate
