The rapid rise of artificial intelligence (AI) presents both challenges and opportunities for marketing educators. This paper outlines a transformative process undertaken by our department to integrate AI across the marketing curriculum. We detail a strategic shift from initial resistance to acceptance, resulting in the successful integration of…

Because students enroll in higher education to become competitive in the job market, university courses emphasize transferrable skills such as strong communication and critical thinking. How do these skills transfer in the knowledge work environment that characterizes most careers? In this paper the author reviews the literature of the current and…

Educational technology has attained significant importance as a mechanism for supporting experiential learning of science concepts. However, the growth of this mechanism is limited by the significant time and technical expertise needed to develop such products, particularly in specialized fields of science. We sought to test whether interactive,…

Computer software is pervasive in today's society. The rate at which new versions of computer software products are released is phenomenal when compared to the release rate of new products in traditional industries such as aircraft building. This rapid rate of change can partially explain why most certifications in the software industry are…

The Internet and the World Wide Web have influenced the new approaches taken in teaching and learning at institutions of higher learning. The nature of the courses offered, the geographical spread of the teaching sites as well as the diverse and distributed student population are the catalysts for the changes. These non-traditional, or distant…

GIS has shown promise in Project Based Learning (PBL) environments, but many obstacles exist in its integration into school curriculums. This article discusses the development and utilization of an online GIS tool that was created to illustrate that the perceptual gap between relevance and ease of use of GIS software can be bridged at the K-12…

A recommender system is a piece of software that helps users to identify the most interesting and relevant learning items from a large number of items. Recommender systems may be based on collaborative filtering (by user ratings), content-based filtering (by keywords), and hybrid filtering (by both collaborative and content-based filtering).…

As more of commerce, entertainment, communication, and learning are occurring over the Web, the amount of data online activities generate is skyrocketing. Commercial entities have led the way in developing techniques for harvesting insights from this mass of data for use in identifying likely consumers of their products, in refining their products…

This evaluation of the DIALOG Medical Connection, a new user-friendly system that provides access to several online health sciences databases, describes searching, changing databases, documentation, online help, access, costs, and training, and compares the features of this system with those of other systems that are currently available. Three…

This work describes a framework that combines techniques from Adaptive Hypermedia and Natural Language processing in order to create, in a fully automated way, on-line information systems from linear texts in electronic format, such as textbooks. The process is divided into two steps: an "off-line" processing step, which analyses the source text,…

This compendium of 44 articles written by leading authorities provides an in-depth and instructive overview of CD ROM (Compact Disk--Read Only Memory) for both the professional and the newcomer to the field. Three articles serve as an introduction to the book: (1) "As We May Think," Vannevar Bush; (2) "Finally It Works--Now It Must…

Discusses the variety of search command languages among online systems and provides suggestions for creating online information retrieval manuals using a database management system such as dBASE III PLUS. An online systems comparison chart is included for INFOGLOBE, INFOMART, DIALOG, QUICK LAW, and REUTERS TEXTLINE. (LRW)

This paper presents two decisive factors for Web-based training (WBT) software in the context of E-education. The report focuses on offline education, as real time communication (except chats) is not yet sufficiently reliable due to low bandwidth Internet access in most European rural areas. One of the main advantages of WBT software is being able…

Discusses protection of intellectual property and the fair use of information from the academic library perspective. Comments on several factors related to intellectual property: politics, economic and cultural contexts, time constraints, and software and online systems. Suggests developing new laws for online environments. (AEF)

Describes computer-based software and network systems for application to serials and government publications. General and specific functional requirements (hardware, software, file structure) are discussed, and descriptive information about commercially available serials control systems and a list of distributors are provided. (CLB)