Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…

The Department of Defense (DOD) spends hundreds of billions of dollars annually acquiring products and services. Since 1990, Congress and DOD have taken numerous steps to address issues related to the quality of DOD's acquisition workforce, which consists of contracting officers, cost estimators, and personnel in several other career fields. But…

Purpose: This paper aims to present the authors' views on education for responsible consumption (ERC) in higher education, and deals with major components to be considered to educate students for responsible consumption. Design/methodology/approach: There are three components that seem relevant for ERC in higher education: taught courses should be…

Supply chain management is an area of growing interest in both industry and academics. A number of new text books are available for courses in the area, and a number of Colleges of Business are adding relevant curriculum. However, questions arise as to what Supply Chain Management comprises, as to needed courses in the area, and an appropriate…