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Direct linkApril F. Kemp; J. Ricky Fergurson; David E. Fleming; Timothy D. Butler – Marketing Education Review, 2025
In today's competitive job market, marketing and sales graduates must be equipped with advanced technology skills to thrive, particularly in utilizing Customer Relationship Management (CRM) systems. This research examines the critical need for CRM skills within marketing and sales education and explores how integrating CRM training into curricula…
Descriptors: College Graduates, Marketing, Business Education, Sales Occupations
Download full textSonja L. Johnston; Charissa Lee – Collected Essays on Learning and Teaching, 2024
Critical thinking, creativity, communication, teamwork, emotional intelligence, problem-solving, empathy, resilience, ambition, grit, and innovation (Heckman & Kautz, 2012). These skills, often referred to as 'soft' skills, are considered a requirement for employment and advancement for the 21st-century graduate (Carnevale & Smith, 2013).…
Descriptors: Undergraduate Study, Business Education, Soft Skills, Skill Development
Kunihira, Shirou; And Others – 1978
Medical and dental clinical training involve learning of a sequential set of behaviors leading to a specified terminal behavior which must be performed according to certain criteria. Because of the multiplicity of behaviors and criteria involved in learning to perform the target behaviors as a coordinated whole, the traditional format of stating…
Descriptors: Course Objectives, Dental Schools, Higher Education, Instructional Improvement
Veliyath, Rajaram; Adams, Janet S. – Journal of Teaching in International Business, 2005
The course syllabus is a contract between instructor and students, a schedule of course assignments and activities, and a roadmap delineating objectives and checkpoints in the course. It is also a planning and reference tool for both students and instructor, and it models professors' expectations for their students. This study investigated whether…
Descriptors: Assignments, International Trade, Grading, Course Descriptions
Adams, Janet S.; Veliyath, Rajaram – Journal of Teaching in International Business, 2003
This study compared undergraduate international business and international management course syllabi from 190 management departments at accredited U.S. business schools. Comparisons revealed considerable overlap in topic areas in the two courses. The findings indicate the need for greater domain clarity and differentiation in objectives, topic…
Descriptors: Textbooks, International Trade, Undergraduate Study, Business Administration Education
Valencia Community Coll., Orlando, FL. – 1979
Competence in humanities may be considered in terms of knowledge (the mental processing of information), thinking skills (the organization of knowledge), communication skills, and personal integration (the effect of knowledge upon the individual). Specific competencies to be acquired in an interdisciplinary twentieth century humanities course…
Descriptors: Behavioral Objectives, Cognitive Objectives, Communication Skills, Community Colleges
