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Barnes, Beth E.; Lloyd, Carla V. – 1996
As the advertising industry has undergone many changes recently, advertising faculty may be wondering whether the set of courses they have been offering provides adequate preparation for the marketplace. A study examined two different approaches to curriculum review and explored their usefulness in two case studies. The first approach, Zero-Based…
Descriptors: Advertising, Benchmarking, Case Studies, Comparative Analysis

George, Paul S. – Educational Leadership, 2001
Over the past 30 years, Florida's 500 middle schools have become more sizeable, racially segregated, and security conscious. Other features include interdisciplinary team organization, warring curricula, block schedules, integrated technology, inclusion, ability grouping, corporate practices, and female and minority principals committed to…
Descriptors: Ability Grouping, Academic Standards, Advertising, Block Scheduling