This essay is a personal reflection on the implementation of "Creating Critical Viewers," a national media literacy program sponsored by the National Academy of Television Arts and Sciences (NATAS), an industry association, in 1995. The television industry's decision to develop a media literacy curriculum in the 1990s was a powerful…

Examines television as a means for providing multicultural education. Discusses the influence of television on children, the stereotypical message of television, how ethnic groups are portrayed, and objectives for a curriculum on television. (AEF)

This report summarizes the activities of a two-year project to develop curriculum materials to encourage and enable students in grades K through 5 to learn critical television viewing skills, and to use these skills to become evaluative consumers of television. A review of the project provides background information; describes the specific…

This final report summarizes the activities of Phase 1 and Phase 2 of a project designed to develop curriculum materials to teach critical television viewing skills at the postsecondary level, including individuals in various community and professional groups, as well as students in formal educational programs. Defining such skills as those which…

Reviews a study of 167 British secondary school students which evaluated a course developed to improve television literacy by focusing on skills related to recall and drawing inferences from and making judgements about programs. Pretests and posttests given to groups divided by ability levels are described and results are analyzed. (Author/LRW)

A self-instructional approach used at Central Michigan University to teach basic broadcasting techniques to students in a basic production course is described in this paper. Separate sections discuss the following topics: (1) problems involved in attempting to provide large numbers of students with hands-on training in broadcast production; (2)…