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Direct linkClayton, Penny R.; Clopton, Jeremy – Journal of Education for Business, 2019
Data analytics is an integral part of planning and decision making in business. Priorities have shifted to hiring skilled employees to support a company's analytics requirements. The authors discuss the background of big data and data analytics, demand for trained professionals, and information on the development of a data analytics curriculum.…
Descriptors: College Students, Business Administration Education, Curriculum Design, Data Analysis
