As a result of the growing commercial marketplace for teachers' digital data, a new organization that includes educational data brokers has evolved. Educational data brokerage is relatively intangible due to the ease of de-identified data being collected and sold via educational technology. There is an urgent need to expose how the brokerage of…

The metaverse is rapidly reshaping our understanding of education, yet identifying the public's beliefs, emotions and sentiments towards its adoption in education remains largely uncharted empirically. Grounded in the Technology Acceptance Model (TAM) and Digital Diffusion Theory (DOI), this paper aims to fill this gap using a big-data approach…