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Reid, Fraser J. M.; Reid, Donna J. – Campus-Wide Information Systems, 2004
Argues that understanding the psychological drivers behind SMS uptake among key user groups could open the door to a range of user-centred applications capable of transforming handset usability--and hence operator revenues--for this inexpensive form of text messaging. Combines the findings of our own web-based survey of SMS users with…
Descriptors: Psychology, Internet, Gender Issues, Social Environment