The following study explored the structures and themes found in a few episodes of a popular TV sitcom ("Friends"). Drawing on James Gee's ideas about critical discourse analysis as the main analytical lens for this study, this study discussed the language found in a sitcom and analyzed the complexity of structures and vocabulary in the…

Media literacy education is an emerging field in the US. At the same time, accountability in public schools is soaring. Critical media literacy, with its liberatory pursuits, is very much at odds with repetition and recall. Yet media culture is persuasive and pervasive, and critical media literacy's concepts are in line with critical pedagogy. So…

This chapter will explore the "shadow curriculum" (a term used by those who question the assumption that direct selling to students who are compelled to attend school is questionable on several levels--ethical, moral, and democratic) and its connection to media literacy. The author first summarizes the kinds of marketing in schools that…