This study examines the global expansion strategies that were initiated by the Children's Television Workshop (CTW), with a specific focus on the adaptations of "Sesame Street: in Japan and South Korea in the 1970s and 1980s. When CTW began its globalisation in the early 1970s, the international adaptation process of "Sesame Street"…

Television, like other media, can work as a platform for promoting learning. This article illustrates the value of multimodal discourse analysis for evaluating the potential of a children's television show as a vehicle for fostering knowledge and skills in a specific subject area. Drawing on social semiotic principles and systemic functional genre…

Described here is a study on the efficacy of a media-rich curriculum based on the idea that children can learn best from "media synergy," that is, when children have opportunities to learn a focused set of skills by engaging in repeated practice with them in many different formats and media. Participants in this study were low-income…

For nearly four decades, Sesame Workshop has brought the joy of learning to the world's youngest citizens through the introduction of locally-produced coproductions of the preschool television series, "Sesame Street". Many of these television shows have been specifically designed to forward important prosocial messages directly linked to…

As television transitions from analog to digital, questions arise as to how to best meet the needs of children. What are the potential benefits of digital television? How can the technology be used to serve children and families, while at the same time protect them from possible harm? The transition to digital television offers a unique…

Much of the debate over interactive television has focused on immediate push-button access to a wide range of high quality, full motion video programs. Public broadcasters need to position themselves for the coming age of digital transmission; they can do this by concentrating on transition services that offer increased interaction with less risk…

Public broadcasting increased the number of programs for older children during the 1994-95 television season. Data from the Yankelovich Youth Monitor, a survey of 1,211 subjects aged 6 to 17 years, provide some information about response to these programs and give some insight into serving the 9 to 11 age group in particular. Television continued…

Scheduling the morning "kiddie" block has become an important issue since PBS's (Public Broadcasting Service) 1990-91 children's initiative. Adding to the mix of children's programs is the upcoming "PTV, The Ready to Learn Channel on PBS." This services promises more children's titles as well as more hours of material for…

An interactive learning service for elementary grades, "GALAXY Classroom," offers enrichment opportunities to classrooms. Students communicate via fax in response to questions posed in satellite transmitted segments. The primary market for "GALAXY Classroom" is the at-risk student. Sidebars describe costs and current offerings.…

Using cable television in the classroom allows teachers to include the latest news and current events in class discussions. However, many educational practitioners are uninformed about the concept and lack the knowledge to implement the technology in the classroom. This digest describes how cable television can be integrated into elementary and…

This paper is concerned with the recent developments in federal and state legislation regarding cable franchises and their effect on the establishment of a statewide distance learning network. It begins with an overview of recent legislation regarding cable regulations and presents issues regarding distance education. These include linking cable…

This paper offers a comparative analysis of three television news programs aimed at children: the BBC's "Newsround," Nickelodeon's "Nick News," and "Channel One News." Focuses on implicit assumptions about the child viewer, and on the ways in which these are manifested in the selection and framing of content and in…

This report provides data tables analyzing revenues from state governments and combined revenues from state government and state university sources for each state, as reported to the Corporation for Public Broadcasting by public broadcasting licensees in the Annual Financial Report survey for fiscal year 1996. All revenue amounts contained in the…

Ready to Learn is an outreach initiative designed to increase the potential of PBS children's television programs to teach children cognitive and social skills. The program funds workshops for parents and teachers, materials supplementing children's television programs, children's book distribution, and "PBS Families" and "PBS para…

This report provides a summary of K-12 educational services offered by Corporation for Public Broadcasting-supported television stations from CPB's annual Station Activities Survey. Stations are broken into cohorts by license type and budget size. The 1997 Station Activities Survey asked public television stations whether they provided…