This study assessed how, and to what extent, it is possible to use behavioral experimentation and relative sales analysis to study the effects of price on consumers' brand choices in the store environment. An in-store experiment was performed in four stores to investigate the effects of different prices of a target brand on consumers' relative…

The ordinary-language concept of values has a complex history in psychology and in science generally. The traditional fact-value distinction commonly found in traditional scientific perspectives has been challenged by the varieties of philosophical pragmatism, which have similarities to Skinner's radical behaviorism. Skinner's challenge to the…