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Direct linkParrott, Roxanne; Silk, Kami; Dorgan, Kelly; Condit, Celeste; Harris, Tina – Human Communication Research, 2005
Too little theory and research has considered the effects of communicating statistics in various forms on comprehension, perceptions of evidence quality, or evaluations of message persuasiveness. In a considered extension of Subjective Message Construct Theory (Morley, 1987), we advance a rationale relating evidence form to the formation of…
Descriptors: Comprehension, Risk, Evaluative Thinking, Verbal Communication
