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Building a Competitive Edge: Empowering Marketing Graduates with CRM Technology Training
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April F. Kemp; J. Ricky Fergurson; David E. Fleming; Timothy D. Butler – Marketing Education Review, 2025
In today's competitive job market, marketing and sales graduates must be equipped with advanced technology skills to thrive, particularly in utilizing Customer Relationship Management (CRM) systems. This research examines the critical need for CRM skills within marketing and sales education and explores how integrating CRM training into curricula…
Descriptors: College Graduates, Marketing, Business Education, Sales Occupations
A Critical Review of the Literature for Sales Educators
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Cummins, Shannon; Peltier, James W.; Erffmeyer, Robert; Whalen, Joel – Journal of Marketing Education, 2013
The "Journal of Marketing Education" is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the "Journal of Marketing Education," "Marketing Education Review," "Journal of…
Descriptors: Experiential Learning, Special Education, Business Administration Education, Merchandising
Training for Template Creation: A Performance Improvement Method
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Lyons, Paul – Journal of European Industrial Training, 2008
Purpose: There are three purposes to this article: first, to offer a training approach to employee learning and performance improvement that makes use of a step-by-step process of skill/knowledge creation. The process offers follow-up opportunities for skill maintenance and improvement; second, to explain the conceptual bases of the approach; and…
Descriptors: Employees, Job Performance, Training Methods, Management Development