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Reardon, James; Payan, Janice; Miller, Chip; Alexander, Joe – Journal of Marketing Education, 2008
Some believe that the longer the face to face classroom meeting time, the more effective the learning experience. Others point out disadvantages of lengthier classes (e.g., student attention problems). The authors assess which of three class formats (i.e., 1 hour/three times a week, 1 1/2 hours/twice a week, or 3 hours/one time a week) is optimal…
Descriptors: Majors (Students), Student Attitudes, Marketing, Time Factors (Learning)
Marshall, Leisa Lynn – Journal of Education for Business, 2007
In this article, the author examines the validity of performing assurance of learning (AOL) activities at the degree program level (e.g., bachelor's level) and the major level (e.g., accounting, finance). She examines 3 learning goals: management-specific knowledge, problem solving, and communication. The results strongly suggest that the AOL…
Descriptors: Majors (Students), Undergraduate Study, Problem Solving, Knowledge Level
Alfan, Ervina; Othman, Md Nor – Quality Assurance in Education: An International Perspective, 2005
Purpose: The purpose of this study is to determine the undergraduate students' performance in the Faculty of Business and Accountancy, University of Malaya and the factors influencing the performance of the undergraduate students. Design/methodology/approach: The performance of the undergraduate students in this study is measured by their…
Descriptors: Undergraduate Students, Grade Point Average, Academic Achievement, Predictor Variables