A personal thinking language consists of verbal and visual means to transform ideas to action in social and work settings. This verbal and visual interaction of images and language is influenced by one's personal history, cultural expectations and professional practices. The article first compares a personal thinking language to other languages…

In this paper, we describe the merits of "visual archaeology," or understanding the past through the analysis of images, as a method for teaching historical context. We begin by articulating the typical archaeological process for studying and analyzing material artifacts, and then describe the possibilities this process offers for…

An area of visual communication that might be classified as a "design failure" is the visual presentation of information about "prescription-only medicines" for patients. This information is provided on packaging, leaflets, brochures, labels and websites. The practical issue is that there are problems in convincing patients to…

Using the metaphoric story device of two tribes, one that builds their culture around words and the other which depends primarily on visual perception, this paper suggests a distinctive mental paradigm at work within the society of artists, who pursue visual literacy through graphic ideation. The author discusses his education in art and his…

There are two categories of representations: figurative and non-figurative. Within the category of figurative representations, there are two groups: visuals and graphic symbols. Graphic symbols include pictorial symbols, abstract symbols, and arbitrary symbols. Symbols can be used for identification, overview, supplying instructions, position,…

This paper distinguishes several closely interrelated aesthetics terms, establishes criteria for and facets of the aesthetic experience, and examines aesthetic theories which have guided values systems for imagery of the past and present. These include: (1) mimetic theories of art as imitation; (2) instrumental theories of art as teacher; (3)…

Graphic design is a form of communication by which visual messages are conveyed to a viewer. Audience needs and views must steer the design process when constructing public service visual messages. Well-educated people may be better able to comprehend visuals which require some level of interpretation or extend beyond their world view. Public…

A practical solution to many of the communication obstacles found in international markets can be found in the development and widespread adoption of a standardized system of international graphic symbols. Any plan to develop and implement a truly acceptable and universal system of graphic symbols will have to overcome many obstacles that past…