In 2002 President Martin Jischke initiated a new era in strategic planning at Purdue. Under his leadership, strategic planning became a centralized activity with unit plans aligned to the university plan. Strategic goals were designed to have maximum impact, which would be measurable through metrics. Strategic planning at Purdue would be an…

In both purpose and practice, general education in American higher education has experienced several recurring debates and national revivals. In a world with constantly evolving technology, students need a strong general education to be flexible and adaptable to the changes of the world. General education is an important component and requirement…

Factors leading to dissatisfaction with planning processes are identified, barriers to successful planning are described, and proposed solutions suggest a set of minimum characteristics applicable to all academic planning systems. Implementation of a program review system is discussed. (Author/LBH)

Five criteria for judging college or university performance indicators (PIs) used to guide strategic decision making are outlined. The criteria address: purpose; alignment of PIs throughout the organization or system; alignment of PIs across inputs, processes, and outcomes; capacity to accommodate a variety of evaluation methods; and utility in…

Key elements of public relations that may apply to the university research environment and lead to greater financial support for research activities are outlined, and examples from the private sector are used to explore the relationships between public relations, organizational growth, and financial stability. Practical suggestions are offered for…

A regularly administered employee opinion survey is an important institutional outcomes measurement tool. It can provide robust benchmarks and standards for a whole range of dimensions of a healthy workplace. This kind of survey should also be a critically important component of the process of engaging employees in the development of the…

The article proposes that the key to tracking and evaluating the academic progress of college students, particularly at complex institutions, is development of a longitudinal tracking system with flexibility to support a diverse community of users and applications. Considerations for efficient maintenance and effective use of such a system are…

Academic institutions are increasingly interested in the collection and presentation of data to support strategic planning, accreditation, and accountability needs. With an increased emphasis on campus-wide involvement and centralized data collection at some institutions, the integrity, accessibility, and interpretation of data become key…

Use of student focus groups to help shape college and university student recruitment efforts is examined, illustrated with the experiences of a variety of institutions. Benefits and limitations of the approach are noted, specific techniques for maximizing the groups' effectiveness are suggested, and uses of the resulting information are discussed.…

Three categories of options for colleges dealing with reduced resources are defensive reactions, constructive structuring and flexibility, and long-term new directions. Areas toward which resources need to be redirected, however, include broadening educational options for minority youth and encouraging client-centered and goal-oriented learning.…

Although different in nature from academic activities, college fund raising also requires planning and management. To develop more responsive executive information systems, development officers must take the lead, ask the right questions, and work closely with campus institutional researchers, registrars, enrollment managers, and computer…

A discussion of new technologies and strategies for monitoring college student progress identifies four stages of developing information systems: (1) problem definition and systems specification; (2) data extraction and synthesis; (3) data analysis; and (4) dissemination. Some trends in use of data sources, analysis types, tracking capabilities,…

This paper reviews the first two years of a model program-evaluation case study which is intended to show: (1) how program evaluation can contribute to academic and professional degree programs; (2) how qualitative and quantitative techniques can be used to produce reliable measures for evaluation studies; and (3) how the role of the institutional…