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| Characterization | 1 |
| Children | 1 |
| Childrens Television | 1 |
| Consumer Protection | 1 |
| Critical Viewing | 1 |
| Elementary School Students | 1 |
| Grade 4 | 1 |
| Interdisciplinary Approach | 1 |
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| Hillyer, Kathryn Oliver | 1 |
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Hillyer, Kathryn Oliver – 1993
Television advertising aimed at children is explored, including its regulation, techniques, and research on its effects. Particular attention is given to sexual stereotypes in commercials, including an analysis of certain commercials. A commercial literacy unit is presented for use with fourth graders. The history of advertising targeted at…
Descriptors: Characterization, Children, Childrens Television, Consumer Protection
