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Russ, Charles V. J. – 1992
German borrowing of English words after 1945 is analyzed, focusing on sociolinguistic and linguistic factors, changes English words have undergone in adoption into German, the main areas of borrowing, and the channels through which borrowing has occurred. It is proposed that the most common motives for borrowing are the importation of an object or…
Descriptors: Advertising, Diachronic Linguistics, English, Foreign Countries

Brunet, Jean-Paul – Canadian Modern Language Review, 1988
Onomatopoeia is overlooked in many French grammar courses but plays a key role in everyday speech. Classification according to the feelings communicated stresses their importance. Students enjoy learning the sounds produced by animals in a second language and discovering the abundance of onomatopoeia in songs, commercials, comic books, and slang.…
Descriptors: Advertising, Classification, Classroom Techniques, Comics (Publications)