This paper spotlights the twelve slogans of the Olympic Games in order to critically analyze the ideologies underlying the discourse. By taking the principles of critical discourse analysis (CDA) and Halliday's (1994) systemic-functional grammar (SFG) as analytical tools, the paper endeavours to reveal the ideology that predominates in the ruling…

Describes a study that attempts to systematize the criteria required for accurate translations of technical documents. The results of a Linguistic Appreciation Questionnaire-Test, administered to 19 professional translators, were used to categorize the most common translation variables: style, structure, rhythm, and meaning of text in the hope of…

Translations of three Arabic texts into English illustrate the differences between the aural and visual modes of text development. An analysis of the function of these modes in their social contexts explains the problems of the negative transfer of habits from one language to another. (Author/CB)

Certain word-order patterns are more basic and less marked than others. The more strongly marked a pattern seems to be in isolation, the stronger must be the contextual forces motivating its use, if it is to seem natural in a text. Various topicalizations (of adverbials, objects, and parts of verb phrases, for example) need various degrees of…