The practice of "memes" -- taking an image from pop culture and adding humorous or inspiring text to it -- are an opportunity for marketing practice. We posit that memes also provide an innovative technique to help students become more engaged in marketing classes. We propose requiring students to submit one or more graded homework…

This article examines the relevance of humor to student engagement in outdoor education. A sociocultural framework is applied to this examination, based on a view of learning as constructed, cognitive, embodied, and affective. A set of affordances of outdoor education as a contextually situated learning activity is identified along with related…

Presents strategies helpful in maintaining learner attention (providing response opportunities, providing variety in presentation style, connecting activities clearly); building learner interest (demonstrating results, using humor, using creative examples, using questions, using unpredictability); and developing learner involvement (using…