This paper attempts to find if there is any connection between the marketing attitudes and behaviour of librarians in thirty-three different libraries of Finland. Based on market-oriented behaviour, three kinds of libraries were found: "strong," "medium" and "weak." The findings indicate a positive relation between…

Declining reference statistics, diminishing human resources, and the desire to be more proactive and embedded in academic departments, prompted the University of South Florida Library to create a taskforce for re-envisioning reference services. The taskforce was charged with examining the staffing patterns at the desk and developing…

The purpose of this study was to explore the current state of information literacy (IL) training and to identify the strategies and methods used by Canadian public libraries in improving IL skills for their staff and patrons. Also, the study sought to identify problems associated with the development of IL training. This study employed document…

The purpose of this study was to identify attitudes of public librarians toward the marketing of library services and relate these attitudes to selected independent variables. A questionnaire was mailed to individual members of the New Jersey Library Association. Although most of the respondents had generally positive attitudes toward library…

Just about everything that librarians do as professionals carries ethical implications. Matters of intellectual freedom are most commonly recognized as loci for ethics-based decision making, but the totality of individual and collective conduct is in need of practical, normative ethical structure. What is argued for here is a framework founded on…

By examining organizational objectives, the choices librarians make about marketing and customer focus become clearer. Ideas from social marketing reveal that adopting a customer orientation toward marketing may not be right for some libraries. (AEF)

Describes Ohio's Library Leadership 2000 (LL2000) institute, an intensive leadership training program for Ohio librarians designed to provide effective leadership skills necessary for use in a rapidly changing environment. A sidebar lists the LL2000 mentors. (JLB)

Discusses the role of libraries and library staff in helping society grapple with the ramifications of multiculturalism. Definitions of multiculturalism, steps in creating a diverse library staff, training needs, and dealing with charges of political correctness are addressed. A graphic model of stages in the process of developing a multicultural…

Advocates of participative management in academic libraries point to increased job satisfaction and performance as benefits, while opponents favor less participative means such as consultive management, with librarians having input and the directors making the decisions. A survey of reference librarians in the Texas community colleges was…

This theme issue focuses on "creating the library's future" through creative library management. Seven articles provide a variety of perspectives on particular library management styles and approaches to library issues. The planning process, creativity in the work place, and innovations in libraries are discussed. (MAB)

Librarians from the University of Arizona describe the process of reorganizing from a traditional to a team-centered, user-focused organization. The reasons for reorganizing, the preliminary self-study process, the design and implementation of the new structure, staff participation and reaction, developing staff teamwork, and advice for other…

Addresses perceived problems of the Federal Depository Library Program (FDLP) and the Government Printing Office (GPO) relative to a foundering program, electronic capabilities, costs to participating libraries, inefficient service, and accountability requirements. Unfavorable images have resulted and have been used by advocacy groups to bring the…