This paper illustrates how both marketing and advocacy are crucial skills to keeping the public aware of the library's impact. If marketing is promoting an individual library to increase public use, advocacy is broadcasting the purpose of libraries and the role of the librarian to garner public support. The issue of image of must be confronted, a…

Libraries have long been pivotal community institutions--public spaces where people can come together to learn, reflect, and interact. Today, information is rapidly spreading beyond books and journals to digital government archives, business databases, electronic sound and image collections, and the flow of electronic impulses over computer…