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Direct linkYeh, Robert; Zoeckler, Laurence – Marketing Education Review, 2022
Fast-growing and evolving online content has enabled responsive curriculum updates to support students' learning of how to apply concepts to understand and solve real world problems. Written case studies have long served this purpose in a wide variety of disciplines, and many educators have seen value in presenting cases through the use of online…
Descriptors: Comparative Analysis, Longitudinal Studies, Undergraduate Students, Marketing
