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Skinner, Steven J.; Grimm, Jim L. – Educational Technology, 1979
Briefly reviews research on the effectiveness of CAI in instruction, and describes a study comparing the performance of students using one program for basic marketing--TRMP (Tutorial Review of Marketing Principles)--with or without a study guide, the study guide alone, and a traditional class. (BBM)
Descriptors: Business Education, Computer Assisted Instruction, Marketing, Media Research

Collis, Betty A.; And Others – Educational and Training Technology International, 1994
Discussion of the portability of educational software for an international market focuses on international experiences with The Electronics Workbench, based on a study conducted at the University of Twente (Netherlands). The global importance of educational software portability is discussed, including economic motivations and implications for…
Descriptors: Computer Assisted Instruction, Computer Simulation, Courseware, Developing Nations

Locatis, Craig; And Others – Journal of Computing in Higher Education, 1991
A discussion of authoring system technology is based on a review of 80 products. Alternative authoring approaches are described; assumptions underlying development of authoring systems and their use are examined; selection procedures and criteria sensitive to varied needs are suggested; and trends in software development, evaluation, marketing,…
Descriptors: Authoring Aids (Programing), Computer Assisted Instruction, Computer Oriented Programs, Computer Software
Education Turnkey Systems, Inc., Falls Church, VA. – 1989
This report summarizes activities related to the development, field testing, evaluation, and marketing of the "Scientists at Work" program which combines computer assisted instruction with database tools to aid cognitively impaired middle and early high school children in learning and applying thinking skills to science. The brief report…
Descriptors: Biological Sciences, Computer Assisted Instruction, Courseware, Databases
Masikunas, George; Panayiotidis, Andreas; Burke, Linda – ALT-J: Research in Learning Technology, 2007
This article presents a case study of the impact on student learning of introducing an electronic voting system (EVS) into large-group lectures for first-year undergraduate students undertaking degrees in marketing and business systems. We discuss the potential for using EVS-style interactive lectures in marketing and business programmes. We then…
Descriptors: Constructivism (Learning), Undergraduate Students, Student Attitudes, Voting