The emergence of generative AI (GenAI) has illustrated that higher education needs to adapt to the technology. Its speed of evolution requires that we adequately prepare students for an ever-changing landscape. Toward achieving that aim, we draw on the concept of interpretive flexibility, where the interpretations, uses, and outcomes of a new…

This note is concerned with evaluation of location parameters for polytomous items in multiple-component measuring instruments. A point and interval estimation procedure for these parameters is outlined that is developed within the framework of latent variable modeling. The method permits educational, behavioral, biomedical, and marketing…

The rapid rise of artificial intelligence (AI) presents both challenges and opportunities for marketing educators. This paper outlines a transformative process undertaken by our department to integrate AI across the marketing curriculum. We detail a strategic shift from initial resistance to acceptance, resulting in the successful integration of…

Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…

Past research has found that students and instructors may be disaffected with many of the most widely used learning management systems (LMS). Other research has found that Millennials and post-Millennials have come to expect open and frequent communication and technologies that facilitate greater teamwork in their business careers. The purpose of…

Students entering the business workforce today may well share some responsibility for developing, revising, or evaluating their company's Web site. They may lack the experience, however, to critique their employer's Web presence effectively. The purpose of developing Digital Discernment, an e-commerce Web site evaluation tool, was to prepare…

Student presentations can often seem like a formality rather than a lesson in representing oneself or group in a professional manner. To improve the quality of group presentations, the authors modified the popular presentation style of Pecha Kucha (20 slides, 20 seconds per slide) for marketing courses to help students prepare and deliver…

As business organizations grow increasingly virtual, traditional principles of organizational communication require examination and modification. This article considers the curricular implications of the growing business uses of virtual world technology through three different lenses--students as employee-users, students as strategic designers and…

Review of encyclopedias and other databases available on CD-ROM focuses on the International Encyclopedia of Education (IEE). Problems with software and hardware are described, perspectives from the computer industry are presented, the commercial potential of CD-ROMs is discussed, and a list of sources is provided. (six references) (LRW)

This report summarizes the presentations and discussions at a conference on the development of new products and services in electronic publishing and computer software for personal use. It is noted that the 26 participants came from a variety of perspectives, including the publishing and computer software industries; the fields of home…

Peeping software takes several forms and can be used on a network or to monitor a certain computer. E-Mail Plus, for example, hides inside a computer and sends exact copies of incoming or outgoing e-mail anywhere. School staff with monitored computers should demand e-mail privacy. (MLH)

The first section of this report examines the CourseCompass learning management system (LMS), made available to educators by the Pearson publishing group as a vehicle for the company's extensive content library. The product's features are discussed, and the implications of Pearson's software/textbook "bundling" policy for the integrity of course…

The Educational Computer Service (ECS) of the National Education Association (NEA) evaluates and distributes educational software. An investigation of ECS was conducted by the Computer Education Committee of the Software Publishers Association (SPA) at the request of SPA members. The SPA found that the service, as it is presently structured, is…

Discussion of CD-ROM and DVD (Digital Video Disk)-ROM covers CD-ROM software pricing and industry changes; CD-ROM drives; CD-recordable formats; DVD formats, hardware, and software; recordable DVD; and future issues, including standards, Windows 98, the DVD market, and compatibility. A sidebar lists Web sites with information on CD-ROM and…

Four viewpoints concerning the cost of a computerized guidance program are explored: (1) that of the software publisher; (2) the business manager at the agency which plans to computerize; (3) the technical expert, or hardware specialist; and (4) the counselor. (CT)