Fewer than half of working-age adults hold a credential beyond a high school diploma. As the economy increasingly moves from an industrial base to a knowledge base, this population will need access to high-quality degree programs in relevant fields. Fortunately, online learning has made this achievable. The challenge of serving this population…

Assessing program impact can provide useful program evaluation data. It also provides a basis for program development, marketing, and justification. This article discusses recent impact evaluation efforts and findings of a long-time Extension program; referred to as Business Retention and Expansion (BR&E). How such information can be…

Most business schools in the U.S. are employing various initiatives to "internationalize" their curriculum in order to prepare students to participate more effectively in a globally interconnected business world. An integral part of these initiatives is to encourage more students to participate in study abroad programs. Though it maybe…

This article presents a model for the formulation of marketing communications strategies geared both to efficiency in direct marketing efforts and effectiveness in the creation of individual program enrollments and institutional identity. (CT)

The applicability of marketing research to development of college programs in collaboration with other institutions or individuals is discussed. It is recommended that college administrators conduct ongoing environmental scanning to identify major opportunities for joint programs, forming research groups to screen basic ideas and explore program…

The identify and image of marketing and distributive education (DE) must be reestablished in a concrete manner. Project, price, and place aspects of the programs must be communicated to all relevant publics through promotional activities. To accomplish this goal, marketing and DE teacher-coordinators need only apply the concepts they teach. (CT)

Organizational capacity refers to the ability of nonprofit organizations to fulfill their missions in an effective manner. Through the JVA Consulting Colorado Compassion Initiative, a comprehensive, capacity-building program was developed and provided for faith- and community-based organizations. This study examined faith-based organizations'…

A telephone survey was conducted in the TV Ontario major market areas to determine the potential for television based learning systems, which would include a television component, a variety of possible print components, and access to individual or group instruction by telephone or in person. The potential audience for a learning system of this…

Seeking alternative revenue sources, the University of Hartford (Connecticut) established a fee-based electronic information service for off-campus clients. After two years of pilot projects, market research, product identification and redesign, diverse marketing strategies, and financial investment, the service was not yielding anticipated…

A framework for strategic planning within academic departments is outlined. Elements include analyzing the strategic situation of all constituencies (department, institution, competitors, students, student employers), development of mission statement and departmental objectives, development of strategic market-target and curriculum options,…

This article takes a look at some of the key jobs at every level of the cable industry. It discusses winning a franchise, building and running the system, and programing and production. Job descriptions include engineer, market analyst, programers, financial analysts, strand mappers, customer service representatives, access coordinator, and studio…

In order to make an efficient and effective contribution to learning, audiovisual media must be designed to fit the situation, not vice versa. The effectiveness and efficiency of media are discussed, along with the skills required by a good media specialist. Marketing the media contribution is also explored. (CT)

This two-volume report of a planning study conducted for the Corporation for Public Broadcasting presents an assessment of the opportunities and risks associated with public broadcasting's involvement in teletext and videotext. Volume 1 contains a strategic assessment that offers analysis, recommendations, and conclusions regarding the market for…

Conjoint analysis, commonly used in product development, was used to determine the graduate education needs and program preferences of business administration graduates. Results suggest an accelerated and abbreviated Master's in Business Administration would be preferred to an master's degree, without detracting from existing programs or being…

Experiential learning programs must be marketed effectively if they are to succeed. The formulation of market strategy is discussed including: strategic planning; identification of a market target; and development of a market mix. A commitment to marketing academic programs is seen as a commitment to self-assessment. (MW)