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Direct linkWooyeong Kim – Paedagogica Historica: International Journal of the History of Education, 2024
This study examines the global expansion strategies that were initiated by the Children's Television Workshop (CTW), with a specific focus on the adaptations of "Sesame Street: in Japan and South Korea in the 1970s and 1980s. When CTW began its globalisation in the early 1970s, the international adaptation process of "Sesame Street"…
Descriptors: Global Approach, Foreign Countries, Educational Media, Mass Media Effects
Download full textMilitello, Matthew – 2003
While its educational goals were yet to be defined, the aims of the radio in the early 1920s included the social goal of cultural pluralism; the economic goal of profiteering; the military goal of communicating, training, and surveillance; and, the political goal of propaganda and morale building. In the end, like previous technological advances,…
Descriptors: Audience Awareness, Audiovisual Instruction, Educational Radio, Mass Media Use
Singhal, Arvind; Brown, William J. – 1995
A study examined the promises and limitations of the entertainment-education strategy used in development communication and charted some future directions for this approach. The approach began in the 1970s with the recognition that mass media has its limitations in fostering national development; a more participatory development theory emerged…
Descriptors: Audience Awareness, Community Education, Developing Nations, Development Communication
Garmer, Amy Korzick, Ed. – 1998
This compilation addresses the issues surrounding the provision of more and better media content for minority needs. These papers suggest incentives in the emerging media marketplace that will encourage providing content responsive to minority needs and interests, and they explore the steps needed to get to these new practices. The centerpiece,…
Descriptors: Access to Information, Audiences, Cultural Awareness, Cultural Differences
Vogel, Cheri; Uhl, Stacey; Boller, Kimberly – 2002
Ready to Learn is an outreach initiative designed to increase the potential of PBS children's television programs to teach children cognitive and social skills. The program funds workshops for parents and teachers, materials supplementing children's television programs, children's book distribution, and "PBS Families" and "PBS para…
Descriptors: Child Development, Childrens Television, Educational Television, Literacy Education
Corporation for Public Broadcasting, Washington, DC. – 1997
This summary provides an overview of the findings from the 1997 Study of School Uses of Television and Video, which surveyed principals (n=1,059) and teachers (n=1,285) throughout the U.S. The study analyzed key measures of the use of television and video for instruction in U.S. schools in terms of availability of equipment, programming, support,…
Descriptors: Cable Television, Classroom Techniques, Computer Uses in Education, Educational Television
