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Direct linkWarshaw, Jarrett B.; McNaughtan, Jon; DeMonbrun, Matt – Higher Education Policy, 2021
Conventional wisdom suggests that a field of striving compels US public master's institutions (PMIs) to pursue prestige in the academic hierarchy. We posit that, due to their unique histories of democratizing college opportunity, PMIs face conflicting imperatives from two fields: an origin one of equity and another of striving. Our hypotheses are…
Descriptors: Universities, Public Colleges, Masters Programs, Graduate Study
Schlegelmilch, Bodo B. – Journal of Marketing Education, 2020
Business education is undergoing paradigmatic changes, and business schools are feeling the brunt of these changes. This article proposes that "business as usual" is over for traditional business schools. Using Ohmae's 3Cs--customers, competitors, and company--as an analytical framework, I examine important changes from different vantage…
Descriptors: Business Schools, Business Administration Education, Educational Change, Competition
