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Direct linkSpiller, Lisa; Tuten, Tracy – Journal of Marketing Education, 2015
Modern digital and social media formats have revolutionized marketing measurement, producing an abundance of data, meaningful metrics, new tools, and methodologies. This increased emphasis on metrics in the marketing industry signifies the need for increased quantitative and critical thinking content in our marketing coursework if we are to…
Descriptors: Social Networks, Marketing, Measurement, Data Collection
Marfleet, B. Gregory; Dille, Brian J. – Journal of Political Science Education, 2005
The "Information Literacy Competency Standards for Higher Education" generated by the Association of College and Research Libraries (ACRL 2000) provides a plausible set of pedagogical goals to guide the construction and implementation of an undergraduate research methods course. We argue that the context of the undergraduate methods…
Descriptors: Assignments, Courses, Political Science, Research Methodology
