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Download full textMilitello, Matthew – 2003
While its educational goals were yet to be defined, the aims of the radio in the early 1920s included the social goal of cultural pluralism; the economic goal of profiteering; the military goal of communicating, training, and surveillance; and, the political goal of propaganda and morale building. In the end, like previous technological advances,…
Descriptors: Audience Awareness, Audiovisual Instruction, Educational Radio, Mass Media Use
Singhal, Arvind; Brown, William J. – 1995
A study examined the promises and limitations of the entertainment-education strategy used in development communication and charted some future directions for this approach. The approach began in the 1970s with the recognition that mass media has its limitations in fostering national development; a more participatory development theory emerged…
Descriptors: Audience Awareness, Community Education, Developing Nations, Development Communication
Sauls, Samuel J. – 1998
College radio is quite often viewed as the true alternative to commercial radio. However, what is alternative radio and how does college radio factor into the ideal? To further understand this concept, this paper focuses on the role of alternative programming in college radio. Areas discussed include alternative radio as a non-mainstream form of…
Descriptors: Audience Awareness, Audience Response, Broadcast Industry, Censorship
Leidman, Mary Beth – 1994
In 1992, a communications researcher had the opportunity to spend seven months as a visiting professor at the University of Haifa in Israel. From the standpoint of an observer of media coverage, the timing and location of her stay was fortuitous. Israelis were conducting an election off schedule, and at the same time the United States was…
Descriptors: Audience Awareness, Broadcast Journalism, Cross Cultural Studies, Foreign Countries
Peer reviewedMifsud, Joseph – Journal of Educational Television, 1994
Examines the role of television in media education and investigates methodological and organizational principles adduced for the study of media during Mediamix, a weekly television program for 10- to 14-year olds shown on TV Malta. Results of an evaluation of the series, including surveys of viewers and teachers, are reported. (Contains 23…
Descriptors: Adolescents, Advertising, Audience Analysis, Childrens Television
Duke, Benjamin C., Ed. – Office of Education, US Department of Health, Education, and Welfare, 1963
The primary purpose of this project was to compile, translate, and publish educational media research material from the major Asian countries and to make that information available in the United States. Educational media research and experimentation is interpreted to include experimental programming, testing, evaluation, and use of all the newer…
Descriptors: Foreign Countries, Educational History, Surveys, International Education
