An area of visual communication that might be classified as a "design failure" is the visual presentation of information about "prescription-only medicines" for patients. This information is provided on packaging, leaflets, brochures, labels and websites. The practical issue is that there are problems in convincing patients to…

There are two categories of representations: figurative and non-figurative. Within the category of figurative representations, there are two groups: visuals and graphic symbols. Graphic symbols include pictorial symbols, abstract symbols, and arbitrary symbols. Symbols can be used for identification, overview, supplying instructions, position,…

A practical solution to many of the communication obstacles found in international markets can be found in the development and widespread adoption of a standardized system of international graphic symbols. Any plan to develop and implement a truly acceptable and universal system of graphic symbols will have to overcome many obstacles that past…