Massive open online courses (MOOCs) have demonstrated growing popularity and rapid development in recent years. Discussion forums have become crucial components for students and instructors to widely exchange ideas and propagate knowledge. It is important to recommend helpful information from forums to students for the benefit of the learning…

To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…